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AI adoption in SMEs

Where a company with no AI project starts: who decides, what it costs, what changes for the people. With Italian figures and their source.

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Why 76% of Italian SMEs Do Not Invest in AI (and Why It Is Not About Money)
Latest article 13 Aug 2026
AI adoption

Why 76% of Italian SMEs Do Not Invest in AI (and Why It Is Not About Money)

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AI in a small company does not stall for lack of technology: it stalls because nobody decides. In large firms innovation has a department, in small ones it has a person, almost always the owner. If that person is not convinced the project never starts, however good the demo was.

These articles are about where a company with no AI project actually starts: how you pick the first process, who needs to be involved, what changes for the people doing the work, and how to spot a consultant who is selling you smoke. It is the cluster closest to what we do every day.

7 articles in this topic, updated 13 Aug 2026

Frequently asked questions

Where does a small company start with AI?

With a process someone does by hand every week and whose cost you know, not with a tool. The first project exists to prove the method works, so you pick it narrow, measurable and with an owner who cares.

How long before you see a result?

Our commitment is a measurable return in 90 days, and it holds when the scope is right: one process, not one department. If the first project takes a year it is not a project, it is a reorganisation.

How do you tell a serious AI consultant?

They ask for the numbers of your process before talking about models, they show you a proof on your own case before asking for a signature, and they tell you what is not worth automating. Anyone starting from the technology is selling theirs, not solving yours.

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